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Title: Reload! Frankie: The Whole 12 Inches
Author: Jim White


Reload! Frankie: The Whole 12 Inches

ZTT 4509-95292-2

There is no sonar powerful enough to plumb the depths to which ZTT are prepared to dive to extract more coinage from their finest moment. After the re-issue comes the reissue of the re-issue. Of the nine tracks here, there are only five different tunes, which makes this effort a first: it is recycling itself as it goes along. Relax, Two Tribes (very topical, that Reagan v Brezhnev debate) and Welcome To The Pleasure Dome are stretched and laundered to within an inch of their natural lives. Relax: The Jam & Spoon Trip-O-Matic Fairy Tale Mix sounds intriguing, but sadly the mixers’ ingenuity fails to extend beyond their own nomenclature. Frankie Goes To Hollywood were always a product of hype and hope. Once, though, there was a hint of freshness about their cheek: now even the joke in the title is a tired re-tread. Frankie Says: Avoid.

Jim White